Collecting Is Not Investing

When I was 17, on the cusp of driving age, I had dinner at a friend’s house. I remember this particular dinner because of the question his dad asked me. This friend’s family was wealthier than most of those I knew. They lived in a large house. The father was head of a family business. Dinner was cooked and served by a domestic, pretty swanky for our neighborhood. The dad, who had a high opinion of his business acumen, asked me if I had the money to buy the car of our choice, any car, what would it be?

I said that I would buy a Ferrari. He countered by saying that he would buy a Rolls Royce, because if you could buy any car you wanted such a high priced vehicle should be looked upon as an investment. He was certain that a Rolls would be the better investment.  I picked the Ferrari because it was cool, much cooler than a fusty Rolls ex, perhaps, John Lennon’s.


As I look at it today, I suspect that he didn’t know that the Ferrari was, even then, the more expensive car. A 1974 Ferrari 365 GT4/BB would have run around $35,000. The Rolls Royce Phantom VI went for $25,000 new in the early 1970s.

Here’s a chart of recent auction prices for 1970-1972 Rolls Royce Phantom VIs. Prices averaged about $110,000 or just $72,000 without the two outliers. One outlier was a Cabriolet designed by an Italian, rather than a British, body shop. Maybe the other had a unique history, like John Lennon’s. Taking the $83,000 price for a typical 1971 Phantom VI that sold in 2018, you would have had a return of 2.6%.



Prices for the Ferrari averaged $427,000 in the last five years, though they have slipped a bit recently. If you bought it new in 1974 and sold it at the $304,000 average of the two 2019 sales you would have achieved a return of 5.63%.



Ferrari wins the comparison, but neither car wins as an investment. The S&P 500 index total return from January 1974 to May 2019 was 10.9% annualized. And I suspect that insurance and maintenance would have cost more than an index fund’s fees.

Work by Dimson, Marsh et alia does show that some collectibles have done well relative to bonds and bills, but not to stocks. Maybe there is something to diversifying into collectibles? I’m skeptical.


Source: Credit Suisse

The index data seem suspicious to me. The items that comprise the indexes are the winners, selected in hindsight.  Really valuable collectibles are rare. You can’t buy this stuff! Maybe you can, if you’re wealthy enough, but are you going to pay a price that will allow for a decent return? And the bid-ask spreads are enormous. You would need years of appreciation to overcome the cost of paying Sotheby’s to buy or sell your collection. 

Below is what they say about the Ferrari sub-index. Is rarity determined at production or after? The index started in 2008, so they already knew what was rare and valuable. It will be interesting to see the performance of this index over the next fifty years when the cars — I’m assuming — will be picked ex-ante.


It gets better. The stamp index comprises the 50 most valuable stamps in 1900 and adds more stamps after they become one of the 50 without dropping any stamps from the index. Talk about hindsight bias!

My guess is that wines is the category where you stand the best chance of selecting items before they appreciate. The premier wineries are known, superior vintages can be determined accurately, such vintages are produced somewhat frequently and they are auctioned off both physically and via a futures market.

In my opinion, fun is what collecting should be about. Someone once brought my sons action figures when they came over for dinner. It was a nice gesture. They told us that the boys should leave the figures in the packaging and keep them in pristine condition because they could be valuable someday. After they left, I handed the packaged figures to my sons and told them to go play. Winning the returns lottery on a pop culture collectible is pure luck. Given the number of action figures and baseball cards produced today, it’s unlikely that any are going to be really valuable. If you like baseball, collect baseball cards. Just don’t expect your collection to approach the value of the Honus Wagner card. It’s valuable because it is rare and because no one expected that it would be valuable.

I really can’t fault my friend’s father for picking the Rolls or for trying to impart a lesson about value. He took what he thought he knew and applied it. In the end, I was right. It was inadvertent, but it was for the right reason. I picked what I thought I would enjoy. That turned out to be the key. The enjoyment of the Ferrari and what it represents, style and speed, was far more attractive to my generation than what the Rolls represented. And it is the tastes of today’s young that will determine what is a valued and valuable collectible forty or fifty years hence. Have fun figuring it out.

Epilogue: The day I finished this post I saw a friend who is moving out of NY. He is selling and donating a lot of stuff. He told me that he offered a folding bike he bought for $800 a few years ago on eBay for $325. He was stunned when 3 people contacted him directly to say they really wanted to buy this particular bike. It turned out it was a rare, low production volume design. It sold for $1425. You just never know.
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3 Responses to Collecting Is Not Investing

  1. TraderMD says:

    Wine investing and selling is no picnic either. Bottles can go bad, break, require temperature control, often long wait lists to get the most desired wines and most avenues of selling them take a 15% cut. Additionally, you pay sales tax on the front end. It makes for some click worthy headlines, but for the vast majority of people wine investing isn’t a particularly attractive space for returns.


    • Rich Gluck says:

      It looks like my supposition was off. The answer appears to be that If you like to collect wine, do so. Just don’t expect it to provide much, if any, return. At least it’s a liquid asset. Thanks for the color.


  2. Pingback: Artikel über Trading und Investments 2.06.2019 | Pipsologie

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